The Private Shop, on Upper Parliament Street, is planning to fit a purple shop front deed to appeal more to couples and give off a less mysterious air. Chris Breese and Kate Chaplin ventured through the door.
We seem to be doing something right as far as the public is concerned. But the shop front has remained largely unchanged for years, he added, and the new de is meant to be more modern and welcoming, as well as being more appealing to women, rather than men. The des have been sent to Nottingham City Council, which issues sex shops with licences containing tight controls.
Alongside a vast array of male and female underwear and toys, it also stocks costumes, and hundreds of adult DVDs. While other shops nearby have closed down, Private Shop has kept going, despite the tidal wave of internet retail and objections to its presence. You get a bond with your customers that you would not get online.
You know what they are looking for and it just makes it easier than it would be online. Barry has worked in the shop for 16 years and now supervises a chain of 10 across the East Midlands. You do get some funny film names. We have Spiderman and even Batman parodies.
Besides looking for a new image, the shop is also running a rare recruitment drive for a part-time shop assistant. You just come in, do your job, talk to a lot of nice people and away you go, that just sets your day off, I think.
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